Guides to the Danish Robinson list
Short, checked answers to what you need to know before you call or mail people in Denmark.
B2B sales calls in Denmark: what you may and may not do
Sales calls to Danish businesses are lawful without consent, except to sole traders on the Robinson list. The rules on CVR protection, email and mail.
Can you call people on the Robinson list? The answer in one table
No, not to sell, unless the person asked you to call. One table shows what applies to your product, with and without consent.
What does it cost to check the Robinson list?
Three ways to check your lists against the Danish Robinson list and what they cost: buy the list from CPR, pay per list, or an annual plan.
Email and SMS marketing in Denmark: consent, customers, opt-out
Advertising by email and SMS needs consent in Denmark, also to businesses. The exception for your own customers is narrow. What to do, and what the Robinson list covers.
Addressed mail to Danes and the Robinson list
Sending catalogues or letters to Denmark? Mail with a name on it must be checked against the Robinson list. Mail to the household follows other rules.
Calling Danish consumers: the rules in 2026
Who may cold-call consumers in Denmark in 2026, what valid consent looks like, where the Robinson list fits, and what recent fines cost. With sources.
Calling Denmark from abroad: a 10-minute rulebook
Calling or mailing people in Denmark from another country? Which channels are open, what the Robinson list is, what fines look like, and where to read more.
How to check a Danish lead list
Five steps to clean a Danish lead list before calling or mailing: consent, the Robinson list, your own opt-outs, companies, and documentation.
Check receipt: documenting your Robinson list checks
Why you need to document when and against which list a Danish list was checked, what the record should contain, and what a check receipt looks like.
Danish company ad protection (CVR) explained
Danish companies can opt out of marketing through the CVR business register. What "reklamebeskyttelse" means for B2B calls and mail, and how to check it.
The Danish Robinson list explained for call centres
What the Danish Robinson list is, when a call centre calling Danes must check it, and how to build the check into your dialer. With official sources.
Danish fines for unlawful sales calls: what the cases were about
What Danish sales-call fines have cost since 2020, with dates and sources. The big ones were consent and misleading talk. One was the Robinson list.
Energy companies and Danish sales-call fines, 2025-26
Two electricity suppliers paid DKK 700,000 and DKK 400,000 for unlawful sales calls and one was reported again. What the cases show for energy sellers.
Insurance and sales calls in Denmark
Insurance is exempt from Denmark's ban on cold calls, but not from the Robinson list. What it means for insurers, brokers and the call centres that call for them.
Phone numbers and the Robinson list
The Robinson list holds names and addresses, not phone numbers. How to check a call list when you only have numbers, and what not to do.
The Robinson list and GDPR: who is the controller?
When you check a list against the Robinson list with a supplier, you are the controller and the supplier is your processor. What that means and what to put in place.
Let us set it up for you
Tell us where your lists come from. We make sure every list is checked against the Danish Robinson list before it's used.