Denmark bans cold sales calls to consumers unless the consumer asked for the call, with four exceptions: books, newspaper and magazine subscriptions, insurance, and rescue or patient transport. Addressed mail is allowed but must be checked against the Robinson list, Denmark's national opt-out list. The rules follow the person you contact, not where your call centre or print house is.
Denmark bans cold sales calls to consumers unless the consumer asked for the call, with four exceptions: books, newspaper and magazine subscriptions, insurance, and rescue or patient transport. Addressed mail is allowed, but the list must be checked against the Robinson list, Denmark's national opt-out list. The rules follow the person you contact, not where your call centre or print house is.
This page is the map. Each part links to a guide with the details and sources.
The Robinson list in one paragraph
Every person in Denmark has a record in the CPR register, the national population register, and can add a marker saying they don't want marketing. Four times a year the register compiles everyone with that marker into the Robinson list: current name and address, and any previous address within the last three years (CPR Act s. 40(4)). If a person is on it, you may not send them marketing with their name on it, and you may not call them to sell (Consumer Ombudsman). Businesses can buy a copy, but may not pass it on. Read more in The Danish Robinson list explained for call centres.
Channel by channel
| Channel | Open? | What to do |
|---|---|---|
| Calls: books, newspapers and magazines, insurance, rescue or patient transport | Yes | Check the Robinson list first. Never call people on it unless they asked you to |
| Calls: anything else (energy, telecom, alarms, solar, finance) | Only with the person's prior request | You need valid, documented consent that names your company |
| Calls to businesses | Generally yes | Sole traders are people and can be on the Robinson list. Companies can have advertising protection in the CVR register |
| Addressed mail | Yes | Check the list against the Robinson list right before printing |
| Unaddressed mail | Yes | Respect "Reklamer – Nej tak" stickers on letterboxes |
| Door-to-door | No | Unsolicited doorstep selling to consumers is banned |
| Email, SMS, automated calls | Generally only with prior consent | The Robinson list does not make these lawful |
The sources are section 4 of the Consumer Contracts Act and section 10 of the Marketing Practices Act. The details are in Calling Danish consumers: the rules in 2026.
If you call
- The short answer: see Can you call people on the Robinson list?, one table covering every product.
- Exempt products: the check is the Robinson list. See Insurance and sales calls in Denmark.
- All other products: consent is the whole question. See Energy companies and Danish sales-call fines for what happens when consent is missing or bought.
- You hold only phone numbers: the Robinson list has none, so you need a name and address. See Phone numbers and the Robinson list.
- You buy leads: you are responsible for the consent, also when someone else collected it. See How to check a Danish lead list.
If you mail
Check the mailing list before every print run. Danish addresses have their own format with floor and door, and a careless match says "not on the list" when the truth is "not found". See Addressed mail to Danes and the Robinson list.
If you contact companies
Sales calls to companies are generally lawful. Two things to check: sole traders run from home, who are people, and companies with advertising protection in the CVR register. See B2B sales calls in Denmark and Danish company ad protection (CVR) explained.
If you use email or SMS
Both need prior consent, also to businesses, with a narrow exception for your own customers. See Email and SMS marketing in Denmark.
What it costs to get it wrong
The Danish Consumer Ombudsman publishes fines by name. Three companies paid DKK 400,000 to 700,000 between April 2025 and January 2026, each for calls to a few dozen consumers without valid consent and for misleading sales talk. The one published fine for calling people on the Robinson list is DKK 40,000, from 2020. A sale made on an unlawful call does not bind the consumer. See Danish fines for unlawful sales calls.
Your data and your Danish client
A supplier that checks your lists is your processor under the GDPR. If you work for a Danish client, the client is usually the controller, you are its processor, and a service like ours is your subprocessor. See The Robinson list and GDPR. Danish clients also tend to ask for a record of each check; see Check receipt.
Where Robinsontjek fits
We check every Danish list against the latest Robinson list before you dial or print, set it up in your CRM, dialer or print workflow, and you don't have to do anything. Every row shows what we found, and you choose the level you go by. The annual plan is DKK 15,000 excl. VAT, about EUR 2,000, with setup included. Per list it is DKK 995 up to 500 rows and DKK 5,000 above. See what the check costs compared with the alternatives.
Write to us and we reply within one working day, or see how it works.
