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Subscription sales by phone, with a clean call list.

Subscriptions to newspapers, weeklies and periodicals are one of the few things you may call about without consent. But never people on the Robinson list. We check the call list before your sellers get it.

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A stack of newspapers on a table
Photo: Suzy Hazelwood / Pexels

You may recognise this

  • Call lists are reused from campaign to campaign while the Robinson list changes every quarter.
  • Former subscribers are on your lists, and some have joined the Robinson list since.
  • The exception covers the subscription only. Selling something else on the same call is unlawful.
  • External call centres call for you, and you need to show the list was checked.

How we solve it

  1. We connect to your subscription system or dialer.

  2. Every call list is checked against the latest Robinson list.

  3. People at or above your level are held out before your sellers get the list.

  4. Every list gets a check receipt, including the ones you send to call centres.

One of the few exceptions

Section 4 of the Consumer Contracts Act bans sales calls to consumers, but exempts calls about subscriptions to newspapers, weeklies and periodicals (retsinformation.dk). That is why newspapers and magazines can still use the phone to win subscribers in Denmark.

The exception has two limits:

  1. The Robinson list. If the person is on it, the call is unlawful unless the person has asked you to call (Consumer Ombudsman).
  2. The subscription only. The Ombudsman says a call that also sells or promotes other products becomes unlawful.

Call lists that live long

Subscription sales run in waves, and lists are reused: former subscribers, trial subscribers, people from a competition. The problem is that the Robinson list changes every quarter. Someone you could call in spring can be on the list by autumn.

On the annual plan, your saved lists are checked again each time the CPR register publishes a new Robinson list, and you are told if anyone has been added.

How we set it up

We connect to your subscription system or your dialer so every call list is checked before it is used. Every row shows what we found, and rows at or above the level you go by don't go through. If you don't choose, we use level 1, the most cautious. If an address can't be read, the row says so and is held back until someone has looked at it.

If an external call centre calls for you, the list can pass through us on the way, so both you and the call centre hold a check receipt.

See also Robinson list checks for BPOs calling Denmark. Write to us and we'll set the check up.

Questions and answers

May we call former subscribers?
As a rule yes, about a subscription to a newspaper, weekly or periodical. But not if they are on the Robinson list or have told you they don't want calls from you.
May we offer a gift or another product on the same call?
The Consumer Ombudsman says a call that also sells or promotes other products becomes unlawful. Keep the call to the subscription.
Does it cover digital subscriptions?
The exception is about subscriptions to newspapers, weeklies and periodicals. If you're unsure whether a particular product falls inside it, treat it as outside and rely on consent.

Sources

  1. Danish Consumer Contracts Act s. 4(2) (Danish)
  2. Danish Consumer Ombudsman: Telefonsalg (Danish)

Let us set it up for you

Tell us where your lists come from. We make sure every list is checked against the Danish Robinson list before it's used.

Write to usSee how it works