The exception has an exception
Section 4 of the Consumer Contracts Act bans sales calls to consumers without a prior request. Calls about arranging insurance contracts are one of four exceptions (retsinformation.dk). That is why insurance is one of the few lines of business where the phone is still an everyday sales channel in Denmark.
But the exception does not cover people on the Robinson list. If a consumer is on it, calling them is unlawful, also about insurance, unless they have asked you to call (Consumer Ombudsman; Marketing Practices Act s. 10(4)).
If the call is also about something other than insurance, the exception does not apply to that part. The Ombudsman says a call that also sells or promotes other products becomes unlawful.
What goes wrong
The rare problem is someone deliberately calling people on the Robinson list. The common one is a call list that was checked when it was built and then used for half a year. In between, one or two new Robinson lists came out. Or the list was sent to an external call centre where nobody knew whether it had been checked.
The check as a fixed part of the process
We connect to your CRM or dialer so every call list is checked against the latest Robinson list before it is used. Every row shows what we found, and you choose the level you go by once. If you don't choose, we use level 1, the most cautious. Addresses we can't read are held back until someone has looked at them.
When the CPR register publishes a new Robinson list, your saved lists are checked again. And every list gets a check receipt that you can keep for compliance or send to the call centre.
Letters too
If you send offers with a name and address to people who aren't customers, the Robinson list applies there as well. See Addressed mail to Danes and the Robinson list.
Read more in Insurance and sales calls in Denmark. Write to us and we'll set the check up for you.